alexandra owens

Digital Design Rasa
« Digital Design


Herbal coffee alternative brand

Creative Producer, Full time: March 2021 – July 2022; Contract: July 2022 – present 

  • Produced sophisticated visual assets for Rasa across various platforms, including website, social media, and shareholder materials. This includes photography, video, animation, and packaging design for product launches, marketing campaigns, PR, Investor Funnels, and more.
  • Collaborated with Creative Director and Senior Copy Lead to refine design strategy, build brand awareness, and set higher standards for brand assets through meticulous post-production work, adhering to brand guidelines, accuracy, and user research. 
  • Produced high-quality digital design, photography, video content, and animation while overseeing five major campaign launches and weekly photo and video shoots.
  • Personally built a Digital Asset Management system of 6k+ assets, improving organization, communication, and efficiency for the company and external partners.
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